The Fried Chicken Frenzy: The Chicken Sandwich Wars and the Fast Food Industry

By: Anu Fawehinmi In 2019, with the intent of usurping Chick-fil-A from their fried chicken throne, Popeyes released their Crispy Chicken Sandwich. This bold declaration of war began the battle for market share turned marketing scheme affectionately known as the Chicken Sandwich Wars of the late 2010s. The battle even made its way to social media, with Chick-fil-A reacting to Popeyes’ recent menu addition and Popeyes responding in jest shortly afterward. Popeyes’ introduction of the Crispy Chicken Sandwich and their marketing campaign that followed revitalized the restaurant chain far beyond the expectations of the company, reestablishing it as a true…

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